Mark and Donnie Wahlberg make licensing deal with Tom Wahl's
Donnie and Mark Wahlberg have licensed the Wahlburger name from Tom Wahl's to open a burger joint in the Boston area.
The brothers, which also own other restaurants, do not have plans at this time to serve a burger with the name but plan to name the eatery Wahlburgers Restaurant.
Tom Wahl's owns the federal trademark rights to the Wahlburger name, so the restaurant group that includes the Wahlberg brothers, which also includes Paul, a chef.
“It’s a fun thing, out of the blue, to be contacted by a group surrounded by a Hollywood actor (like Mark Wahlberg)," said Keith Herman, vice president of Tom Wahl's. "He is well respected out there, it is kind of fun.”
Mark Wahlberg started his career as a rapper under the name Marky Mark, and Donnie Wahlberg is a member of the '80s sensation New Kids on the Block.
The two developed careers in acting, Mark as as star of Boogie Nights and more recently gathering acclaim as producer and actor in The Fighter and on the HBO show Entourage. Donnie Wahlberg was in The Sixth Sense and is now has earned critical praise for his role on the CBS show Blue Bloods opposite Tom Selleck.
Herman would not disclose the amount of the agreement, but noted that “it’s been a plus. the more restaurants they open up, the more opportunity we have from it financially.”
Here is a news story from 13WHAM about getting permission to use the name: