New Kids Eyeing September For Reunion Album
For more on the New Kids On The Block reunion, see the June 7 issue of Billboard, on newsstands and online today (May 30) at Billboard.biz. May 30, 2008, 1:00 PM ET
Cortney Harding, N.Y.With a sold-out tour already on the books, the reunited New Kids On The Block have penciled in a Sept. 8 release date for a new album, which will be released by Interscope. The group performed first single "Summertime" during a May 16 appearance on NBC's "Today."
"I discussed a lot of options with them, but in the end, it made sense to create a partnership with a label," group manager Jared Paul tells Billboard. "It makes sense for us to have someone to underwrite six weeks of rehearsal and loss-leader shows like the 'Today' show; it makes sense to work with people who have good deals with great songwriters and a strong online and radio department."
Both the band and the label describe the deal as a "partnership." One source close to the deal notes that the label will partake in merchandise and touring revenue.
"We were driven by the music," group member Joey McIntyre tells Billboard of the decision to reunite. "Donnie [Wahlberg] and I both live in L.A., and we have had conversations about the offers we've gotten in the past. This time around, Donnie was the loudest and pushed the hardest in terms of getting going on the music. His excitement was really infectious."
"Our first goal was always just to make a great album," says Wahlberg. "We wanted to work with the best, and have a great team in place so we could make an album that counted."
"Our friends' kids are listening to the tracks, and they are excited," says group member Jordan Knight. "We don't come across as old guys on the record, and songs like "Summertime" have a great, '80s vibe that can be enjoyed by everyone."