People.com has a small article on the NKOTB/Pink Ribbon tank tops and why Danny feels it is an important cause.
The New Kids on the Block are doing their part to fight for a cure during Breast Cancer Awareness Month. And it’s an issue that hits close to home for the band. After singer Danny Wood’s mother Elizabeth “Betty” Wood passed away after a battle with the disease, Danny and the other New Kids knew they wanted to do something to honor her memory and also benefit their fans. “A lot of the women coming to the shows need to be aware of early detection. They’re in that age from 25-35 where they need to get their first exams,” Danny tells PEOPLE. “That was the problem for my mother. By the time she found out, it was too late — and I don’t want that to happen to anyone else when it could be prevented.” To help support the cause and keep the memory of Elizabeth Wood alive, the band is selling limited-edition NKOTB tanks featuring the Breast Cancer pink ribbon, $35, with all proceeds supporting Susan G. Komen for the Cure. Danny, who chose the charity says, “They’re the best foundation I’ve worked with. I’ve done their races in the past and I know it’s something my mom would have wanted.” Click here to purchase one of the tanks and help in the fight for a cure.